Sending to sell
Powerful segmentation made refreshingly simple
Flooding some contact list or other with newsletter-styled emails, totally disconnected from any sales effort, just doesn't cut it. Clicks are dutifully counted, pie-charts oggled and… nothing. Where's the return? What's next? Same again next week?
Not if you want to generate a response.
Be focused, be agile and integrate email with your sales. Send emails right when they're needed, to specific well-defined targets and follow-up the hottest leads. It's what sendee is designed for.
sendee is an ideal way to target your specific audience effectively
Mel Norris - Office Manager at Caffeica
Create a refreshingly effective marketing mix
- Use advanced segmentation to target precise demographics
- Quickly load a template, tailor and target it - all from one screen
- Send immediately or schedule for later
- Deliver HTML emails coded to display well across all devices
- Deliver emails that include a plain-text fall-back
- Send via infrastructure optimised for high delivery rates
Fire-and-forget email marketing often leads to forgettable results.
Why?
Because the focus is on firing-off campaigns, not on selling.
Creating segments
In seconds you can create and save segments that will turbocharge the effectiveness of your email efforts. Then, on one screen, using the One-Page Builder, create your targeted message, load a segment with a single click and then send. In seconds you could be targeting leads who:
- are red-hot and fully-engaged. Perfect for immediate contact.
- have completed a given sales funnel on your website. And so ready for a specific pitch.
- are VIP customers you haven't spoken to recently. Ideal candidates for relationship building.
- you met at a specific show and haven't yet sent a follow-up campaign. Follow-up now.
- opened a campaign but didn't visit your website. Send a message to nudge into action.
- you have had a meeting with about a specific topic. Provide follow-up material.
There are countless combinations, each an opportunity to unlock the full value of your leads.
